4 ways to refresh your website (and why you need to)

There are numerous reasons why your business website deserves a revamp.

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Maybe you’ve recently rebranded, or your current content just feels dated. It could be that you’re not hitting those KPIs for conversions. Chances are, if you haven’t updated any of your website’s functionality or content, you’re behind the times, and it’s affecting customer satisfaction and the visibility of your site. Does any of this sound familiar? You’ve come to the right place. Here are your options for refreshing your website with Symetris.  

First things first.

Our goal is to revamp what you have — not start from scratch! Consider this your website refresh to help your business continue to grow and reach its goals. We specialize in working with the foundation you’ve already built. 

The options. 

Roadmapping. 

If you don’t know what your goals are, how will you know what’s working? The foundation of a great website is to build those goals and KPIs that let you know you’re on the right track. Make your website work for your ROI by tightly integrating every step from CRM to marketing with your website content. 

A Few KPIs to consider:

  • Traffic by Source
    It is important to not just know your traffic, but know where your traffic is coming from. That way you can optimize each traffic source individually from search, to social media, to referrals!
  • Unique Visitors
    The number of website visitors can be deceiving. Of course you want this number to go up, but you want the number of individual people visiting your website to go up too.
  • Pageviews
    Your website likely has more than one page. Tracking pageviews helps you understand which content on your website is more popular, and which content needs to be improved to attract more visitors.
  • Time on Site
    Needless to say, the more time visitors spend on your website, the better. If your average time on site is trending downwards, you know you need to improve something and can start the work required to do just that. If you don’t know where to start, asking us is a good first step.
  • Number of Sessions
    Maybe you’re seeing users come back over and over again without converting. There’s likely something that needs to be improved to get that user to reach your final step of contacting you or purchasing your product.

Thinking towards the future. 

Businesses can take off quickly. Is your website capable of managing the growth? The best way to find out is by performing a platform audit. While it sounds simple, doing a platform audit actually involves running many tests to ensure that every aspect of your site is up to snuff, including security and functionality. From there, you’ll be able to find the other ways your site can be revamped, from customer experience to overall quality. 

Bonus: Over 50% of all website traffic comes from a mobile device. If it isn’t already, your site needs to be optimized for both desktop and mobile users. 

The last consideration for your audit is to ensure any outdated or unconnected services are no longer part of the picture. Refresh and keep your website ecosystem up to date so that more time can go back to building your business and successfully driving traffic to your site — worry-free.

Discover your users. 

Another great way to do a full website refresh is to find out who is using it in the first place. A whopping 88% of online shoppers said they won’t return to a site if they’ve had a bad user experience! Make sure that every aspect of your business — from storefront to website — creates a positive customer experience. To do this, conduct user research and then build an interface that works for those users. 

Now, make it pretty. 

Everything on your site should serve a purpose. Your website redesign should: 

  • tell your company’s story, 
  • portray your brand, 
  • be functional, 
  • drive users to where you want to achieve conversions, and 
  • achieve the results and KPIs you’re looking for. 

This could mean adding a human element and removing that starchy, stock photo feeling or updating your copy for SEO to make your site more visible to your target audience. Maybe you just need an eye to create a more minimal design and ensure your site isn’t too cluttered. 

Of course, design isn’t just surface level. By the time you’re done revamping your website, it should be functional from top to bottom, inside and out. Everything needs to be integrated for optimal functionality and create the best user experience possible. All that to ensure you hit your KPIs and achieve that target ROI. 

Keep it going. 

The last option for revamping your site is to make sure the new changes are sustained! You don’t just want stability — you also want constant improvement and management. Website maintenance is crucial, especially when you’ve taken the time to refresh it and build an improved user experience. It can be a lot, but Symetris is on your side. 

Are you ready to give your website the facelift it deserves and achieve your ambitions? Fill out this form so our knowledgeable team can get started with you. If you’re looking for more tips and ways to improve your business and website, don’t forget to subscribe to our blog!

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