If you’ve looked into content management systems (CMS) to create and host websites, you’ve come across Drupal — but what is Acquia? Some online reviews and content may make you think it is a Drupal vs. Acquia debate. In reality, the two work together.
Giving some thought to how your martech stack is connected is key to streamlining your lead generation efforts. Read on for marketer-specific pros and cons of four main types of website-CRM integration, using Hubspot’s CRM platform and Drupal CMS as an example.