Why should you invest in a Content Management system for your business website?

Why should you invest in a Content Management system for your business website?

20 Jun

Back in the day, business websites were mainly used as an online brochure. They published their website with content, some images and nothing evolved from there. Today, more and more companies are using a Content Management System to build their website. They have learned that their site can become a highly effective business tool and in turn are able to unlock their Web potential.  

 

These businesses clearly noticed the advantages that a CMS proposes, namely that you control your content, the automatic processing of your workflow and the flexibility of the program itself.

 

1. Take control your content

In the past, you pretty much didn’t have the power over your website. It was a basic static, uneditable page and you were at the mercy of a programmer to modify its content. Today, you can do it yourself! Not only can you update the content of your website on your own, but you can also modify different aspects such as the structure of your pages, as well as manage when and which article or news item should be published. Slowly but surely, you will become a young Jedi Padawan and regain control of your independence (well, over your website anyway).

 

 

2.  Automation

A great feature about building your website with a CMS is to be able to automate your different business procedures and repetitive tasks that can take up a lot of your time. Let’s say you have different events that people need to register to attend. You can link the registration form to your customer relationship management tool (CRM), keeping your database up to date.  Furthermore, you can send out a confirmation email and a calendar invitation to attendees. With your administrator access, you can export a list with all the registration information as a quick reference for your colleagues and upper management. If fees are to be charged to attend the event, your website can include an eCommerce platform that can take care of invoicing and payments altogether on the website which in turn can be used by your accounting department for complete follow-ups.

 

3.  Flexibility

CMS’s separates your content from the design to be applied on the published site. Instead of always going back to make sure that all pages are standard, it does it for you.  You can then concentrate on your content and rest assured that everything will be presented correctly once you click publish. Also, since CMS’s are a web-based system, you can edit your content from anywhere you have an internet access, so you can even work on it from home.

 

Open-Source CMS’s

Many CMS’s are offered on the market and I would highly recommend using an Open-Source CMS for a single reason, they are scalable! These CMS’s have been created by an online community of thousands of developers who are actively adding/updating its features and evolving through time. Similarly to your company’s progression, you can add other features piece-by-piece further down the line. If you have a start-up company and don’t have the need or internal resources to have a blog for example, you can still add that feature, as well as others, later on as your team grows. Among the CMS’s available, WordPress, Drupal and Joomla! are amongst the most popular ones.

 

CMS trends

 

WordCamp Montreal 2013

Symetris was invited to speak at the annual WordCamp Montreal conference which is being held on June 29 and 30, 2013. Since we strongly believe in open-source CMS’s and specialize in website development, our President Brad Muncs and Web Developer - Technology Lead Mathieu Gadrat will be giving a conference titled: Mieux filtrer vos listes avec Ajax.

Tags : cms, websites

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